Every year, Pantone announces the color that will mark and set the tone for the next 365 days. Made especially for 2022, PANTONE® 17-3938 Very Peri — a combination of the constant tranquility of blue with an energetic infusion of red, is the new shade of the year. According to this institution, Very Peri illustrates: “The fusion of modern life and how color trends in the digital world manifest themselves in the physical world and vice versa. Displaying a carefree confidence and bold curiosity that animates our creative spirit, the curious and intriguing, helps us embrace possibilities, opening us to new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents, complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri puts the future forward in a new light.”
The Pantone Color Institute is the Pantone business unit that highlights key seasonal colors. For 23 years, the Pantone Color of the Year selection process has always required careful consideration and trend analysis, due to its importance and influence on product development and purchasing decisions across multiple industries, including fashion, home décor and industrial design. as well as product packaging and graphic design. For 2022, Pantone decided to create, for the first time in history, a new color with the aim of reflecting global innovations and transformations.
The executive director of the Pantone Color Institute, Leatrice Eiseman, says on the page “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. (...) As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
Feeling inspired by Pantone's new color? Discover works of art that invoke the energy of Very Peri.
"I am made of every land i've seen" in Ana Lúcia Ventura, 2020
"Thursday 30" in Francisco Santos
"Parque Eduardo VII-Lisbon" in Mota Urgeiro
"Like the Violet Bitch or the Violent Bitch?" in Mário Cesariny
"Untitled" in Noronha da Costa
